ABOUT

Sephardic Community Health (SCH) Inc. is a Brooklyn-based not-for-profit that aims to build a nursing home in Brooklyn, New York. The facility will be located at 1455 Coney Island Avenue, on the site of the former Brooklyn Center nursing home.

Our Mission & Community Roots

SCHC is the vision of two well-established community members, Michael Haddad and Moshe Adelman, who have lived in the Brooklyn community for many years. They recognized a critical need for a rehab and nursing facility in the area — a need that has gone unmet in Midwood, a large and vibrant community that, surprisingly, lacks such a resource.

This void has made it difficult for families who wish to keep their elderly loved ones close to home — especially during the Sabbath and Jewish holidays, when Orthodox Jews do not operate cars.

Another major gap was the lack of a facility that caters to the unique cultural and religious customs of the Sephardic Syrian community. Despite being home to thousands of families, Brooklyn has never had a nursing home specifically attuned to these needs.

The Facility

To address this, Michael and Moshe negotiated the rights to the property and intend to develop a state-of-the-art, 240-bed skilled nursing facility. The new building will feature the latest in rehab and nursing accommodations and equipment.

Importantly, it will also include:

  • A community synagogue

  • A dedicated activity area to engage and serve local residents

Focus on Quality Care

A beautiful building was never the end goal — Michael and Moshe were just as focused on ensuring the highest quality of care. To bring this vision to life, they partnered with Shimi Pelman and his son Jonathan Pelman, who will serve as CEO and COO, respectively.

Leadership

  • Shimi Pelman has been running 5-star nursing facilities in New York for over 50 years. He is the CEO of Union Plaza Care Center in Queens, known for providing culturally appropriate, resident-centered care. Shimi is also deeply involved in community and civic leadership:

    • President of Tomchei Shabbos of Queens

    • President of the Queens Jewish Alliance

    • Board member of the Jewish Community Relations Council

    • President of the Stevenson Democratic Club

    • Queens District Leader

    • Board member of Queens Community Board 8

    • President of the Greater New York Health Care Facility Association

    • Board member of the New York State Healthcare Facility Association

  • Jonathan Pelman, a Licensed Nursing Home Administrator, currently serves as COO of both Meadowbrook Care Center and Union Plaza Care Center. His family has operated high-quality nursing facilities for over 50 years. Jonathan is also a Principal of the Parkside Group, which owns and operates over 10 skilled nursing facilities across four states: Massachusetts, Florida, Georgia, and New York.

    In addition to his professional roles, he serves on the boards of:

    • The Greater New York Healthcare Facilities Association

    • The Florida Healthcare Association

    • The Massachusetts Senior Care Association

    He is also a board member of his local synagogue in Far Rockaway, where he lives with his wife and five children. Jonathan is an alum of Yeshiva Shar Hatorah in Queens and Yeshiva Beis Yosef in Brooklyn.